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Personal Data Processing Policy
1. General Provisions
  1. Like Bricks (“the Company”, “we”, “our”, or “us”) is committed to protecting your personal data and ensuring compliance with the applicable data protection laws of the United Arab Emirates, including the Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).
  2. This Policy explains what personal data we collect, how we use it, how we keep it secure, and what rights you have regarding your data.
  3. “Personal data” means any information that identifies or could identify a natural person, directly or indirectly.
  4. This Policy applies to all individuals whose data we process — including customers, partners, employees, and website visitors — within the UAE or in connection with our business activities subject to UAE law.
2. Legal Basis and Purposes of Processing
  1. We process personal data only when it is lawful to do so — for example, when it is necessary to perform a contract, comply with a legal obligation, protect legitimate interests, or with your explicit consent.
  2. We may process your data for the following purposes:
  • to provide and improve our services;
  • to manage bookings, inquiries, and event organization;
  • to maintain customer or employee records;
  • to communicate with you, including sending updates and marketing offers (where consent is provided);
  • to comply with UAE legal and regulatory obligations;
  • to ensure the safety and security of our venues, systems, and customers.
We collect only the data necessary for these purposes and retain it no longer than required for lawful business operations.
3. Categories of Personal Data
We may collect and process the following types of personal data:
  • Identification data (such as full name, date of birth, Emirates ID or passport number);
  • Contact data (such as phone number, email address, physical address);
  • Transactional data (such as booking history, payment details, invoices);
  • Interaction data (such as communication records or inquiries);
  • Photographs or video content from events — only when explicit consent is provided;
  • Any other information you voluntarily provide through our website, forms, or communications.
4. Data Storage and Security
  1. All personal data is stored securely and processed using appropriate technical and organizational measures to protect against unauthorized access, loss, misuse, alteration, or disclosure.
  2. Data may be stored within the UAE or in other jurisdictions that provide an adequate level of data protection, in compliance with PDPL requirements.
  3. Access to personal data is restricted to authorized personnel only.
5. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or to comply with applicable laws and regulations. Once the retention period expires, data is securely deleted or anonymized.
6. Data Sharing and Third Parties
  1. We may share personal data with third-party service providers who assist us in operating our business — such as payment processors, IT service providers, and marketing partners — strictly under confidentiality and data protection agreements.
  2. We do not sell or rent your personal data to any third parties.
  3. Any transfer of data outside the UAE will comply with the Federal Decree-Law No. 45 of 2021 and relevant implementing regulations.
7. Data Subjects’ Rights
Under UAE law, you have the following rights regarding your personal data:
  • Right to access your personal data;
  • Right to request correction or updating of inaccurate data;
  • Right to request deletion of your data where applicable;
  • Right to restrict or object to certain types of processing;
  • Right to withdraw consent at any time (where processing is based on consent);
  • Right to data portability, where applicable.
To exercise any of these rights, please contact us using the information provided below.
8. Data Breach Notification
In the event of a data breach or security incident that may impact your personal information, Like Bricks will notify the relevant regulatory authority and affected individuals as required by law.
9. Policy Updates
We may update this Policy from time to time to reflect changes in legal requirements or our practices. The latest version will always be available on our website, with the date of the most recent update clearly indicated.
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